With their radiant colors, patterns and energy, Indiska has been selling a unique blend of fashion and decor with inspiration from India over the past 110 years. So when asked to bring about their new international hub of e-commerce we drew inspiration from the best aspects of their brand legacy while keeping the design and experience fresh, cohesive and contemporary from a cross-channel perspective.
The implementation of a new and flexible design system and an improved information architecture did just not only result in a faster and more technically advanced site – it also made it easier for the editorial team to meet their customers in a much more personal and inspiring way whilst letting the products shine.
As global mobile usage surpassed desktop usage already in 2016 and with the key insight that over 75% of Indiska’s traffic come from said devices, we adapted a mobile-first principle early in the development process to meet the majority of our users’ needs.
User Experience Design
User Interface Design
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