Specialised in a very artistic field, Ström needed a graphic identity to communicate their unique offer somewhere in between sharp headed law firm and soft edged service. An agency who values the human signature. We wrote a manifest and helped them present themselves as a fresh breeze in the cold legal field.
We created a visual identity where everything from the logotype and colors and font and photography would communicate at the same time the legal firmness and the human touch. This human touch runs through everything from the logotype which is a clean-cut interpretation of a human signature to the site, which is marked by human pencil strokes.
Just like Ström is a steady adviser for musicians and artists, we chose down to earth, sober colors to balance the artistic and professional side in the visual elements. These colors paint everything from the site to the portraits taken at Ström’s own office, inviting you into a warmer firm, who sees more nuances than just black and white.
Finally, we let the different elements come together and bring life to all parts of Ströms communication. From the site to the stationery, envelopes and business cards.
User Experience Design
User Interface Design
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