The Unbreakable Contract

For more than 160 years Sandvik Materials Technology has been famous for their high-quality steel and special alloys. So how do we reassure the industry and employees that the quality and core values of the company will remain the same when the brand changes to ‘Alleima’? With an unbreakable promise for the future created out of their past.

It’s easy to claim that something is unbreakable, another thing is to prove it. In short films adapted for social media we exposed the contract to fire, water and extreme cold to demonstrate both the quality of the steel and the unbreakable promises.